Logo Development 01

First Logo - This is a developed stage of the original tribal logo, in fact the original did look more like this than the one which formed an eye in my previous post, the main changes that I have made are to the shape, it's less jagged but still has tribal influences. Overall though, I would say it looks more like a logo than the previous one, and better represents me because it still shows animal instinct and the other aspects, but its because its been smoothed it looks more controlled.

Second Logo - Slight alterations to this from the previous version, the shooting lines have been moved closer together so they intertwine to show that I have various paths; all of which are progressing. To confirm this meaning I have placed the 'i' at the top of the image as to represent where I want to be. I have tried to incorporate the tribal feel from the otter logo as well by changing the font, I recreated the 'i' using Photoshop to give it a more jagged look, and a direct link to the previous tribal logo.

I don't think I'll be able to create a logo that represents everything that I am without it being overly complicated, and after talking to peers I've been advised not to create something that is overly complicated. However, this isn't a problem, I'm in the process of creating various final versions of different logo's, each of which exaggerate a specific set of qualities that represent how I make creative decisions, i.e. animal instinct; I choose designs that feel right, ones I think will stand the test of time.

Logo Development 00

Here's three basic logo concepts. The first incorperates my name, and so has a corporate feel to it, as in it's a serious logo for a serious thing. I'm not saying that I'm not serious, but I feel I'm more laid back than this logo suggests, but then again it's only the first version so it's appearance may change. The imagery consists of thinning spiked triangles heardling towards one point, hopefully this displays that everything I'm doing is building to a specific point. Inside of these froms an 'i' aswell. With all of the logo's I have focoused on the first letter of my name, 'i', because it is the first letter of my written identity and so I feel it's easy to manipulate.

The second logo represents 'i' in two ways, the first way isn't so obvious but the logo originates from my signature (how I write the 'i') but that's been hidden because I have doubled up the image to make it look like it's forming an eye. I've designed in towards a tribal theme, this is because I thought the most obvious way to show physicality, sport interest and animal instsinct was through a tribal based image. However I can't help but notice that the logo bears similarities to the 'No Fear' logo, so it will probably change, I may revert to something simpler or try something more complicated.

The third logo has lines shooting upwards and outwards, this hopefully gives the representation that I am someone who is progressing and broadening their knowledge. Again there is the 'i' planted in the middle of the logo, but still early stages - the image or at least font is likely to change.

How Logo's Change

I feel bad, it's been over a week since I've even looked at my online journal, so I thought I'd transfer some of my written work onto here, here's the first slice:

About a week ago I started looking at logo development of existing companies, the example I'm going to be using can be found on this site http://www.neatorama.com/2008/12/03/the-story-behind-hollywood-studio-logos/.

I don't think its enough to see how one version of a final logo looks because whenever I produce a logo there's various final versions, so I have looked at how the Warner Bros. logo has changed over the years. It has had 11 looks, the original was the 'Brain Shield' Which lasted from 1923-29. The one we know today is the 'CGI Shield', which came about in 1998.



Apart from the odd logo, there has been a dominant look and style to the majority of them, there's been a slight differ in shape, size, typeface etc. but generally they all look fairly similar.