How Logo's Change

I feel bad, it's been over a week since I've even looked at my online journal, so I thought I'd transfer some of my written work onto here, here's the first slice:

About a week ago I started looking at logo development of existing companies, the example I'm going to be using can be found on this site http://www.neatorama.com/2008/12/03/the-story-behind-hollywood-studio-logos/.

I don't think its enough to see how one version of a final logo looks because whenever I produce a logo there's various final versions, so I have looked at how the Warner Bros. logo has changed over the years. It has had 11 looks, the original was the 'Brain Shield' Which lasted from 1923-29. The one we know today is the 'CGI Shield', which came about in 1998.



Apart from the odd logo, there has been a dominant look and style to the majority of them, there's been a slight differ in shape, size, typeface etc. but generally they all look fairly similar.